Branding

Brand Refresh Reveal Video
Designed by Alec Hamilton | Animated by Gantry

Rebranding Degreed

After about eight years, Degreed aimed to refresh their brand and further establish themselves as a professional, yet friendlier L&D platform. No longer the scrappy start up, Degreed grew into a company with a $1B valuation. The brand fine-tuned its recognizable logo and added more warm colors to their palette, produced more bold and colorful photoshoots for marketing, and incorporated illustrations within the platform.

Read More About the Brand:

Degreed Blog ➦ Visit

UnderConsideration’s Brand New Review ➦ Visit

The Starr Conspiracy’s Brandscape 2021: Talent and Learning (featured at #15 as a “Power Brand” for Learning and #5 for a “Velocity Brand” for Learning) ➦ Visit

Featured in AIGA SLC’s The 100 Show (x10) ➦ 2020 & 2021

Credits:
Creative Director: David Johnson • Art Director: Tina Dirmyer • Designers: Alec Hamilton and Amber Mott • Brand Producer: Alex Olmstead • Illustrator: Julian Buford • Photography: Chad Kirkland • Animation: Gantry Creative

Degreed Refresh Assets

A few years after Degreed’s rebrand, the company pivoted to use new elements such as layered textures, photo collages, and geometric icons. The brand kept the logo and streamlined its typefaces and pursued a more sharp and technical feel.

My responsibilities included the creation of new imagery and assets that could be utilized by multiple teams, internally. This included collaged hero imagery, branded backgrounds for meetings and social media, and geometric icons for use in marketing collateral and presentations. Building a library of new assets that aligned with the new brand direction allowed for more efficient content creation.