Design / Corporate
Degreed Brand Imagery
How the Workforce Learns, Degreed, 2023
"How the Workforce Learns" is a comprehensive report published by Degreed, focusing on the evolving landscape of learning and development within organizations. This biennial report draws insights from over 2,500 managers and employees across various countries and industries, providing a detailed analysis of how the workforce is learning today.
I was responsible for developing the overall look, layout of the report, and digital promotion of the asset.
Degreed Brand Refresh
After about eight years, Degreed aimed to refresh their brand and further establish themselves as a professional, yet friendlier L&D platform. No longer the scrappy start up, Degreed grew into a company with a $1B valuation. The brand fine-tuned its recognizable logo and added more warm colors to their palette, produced more bold and colorful photoshoots for marketing, and incorporated illustrations within the platform.
Logomark evolution, designed by Tina Dirmyer and Alec Hamilton
Wordmark evolution, designed by Alec Hamilton
Color palette refresh
Brand Refresh Reveal Video
Designed by Alec Hamilton | Animated by Gantry
Read More About the Brand:
Degreed Blog ➦ Visit
UnderConsideration’s Brand New Review ➦ Visit
The Starr Conspiracy’s Brandscape 2021: Talent and Learning (featured at #15 as a “Power Brand” for Learning and #5 for a “Velocity Brand” for Learning) ➦ Visit
Featured in AIGA SLC’s The 100 Show (x10) ➦ 2020 & 2021
Hot New Skills 24/7
Brand awareness pre-roll ad
YouTube Ad Designed by Alec Hamilton | Animated by Gantry
Featured as a Finalist in AIGA SLC’s 2021 The 100 Show
Branded Swag
Fun swag for given out to employees, clients, and/or prospects at various events.
Miscellaneous Video Design and Animation
YouTube Ad Designed by Alec Hamilton | Animated by Gantry
Team Summit Looping Animation — Designed by Amber Mott, Animated by Alec Hamilton
Mentor Feature Animation for Social
Degreed’s Upskilling Strategy Audit
This interactive content marketing campaign was built with a set of questions curated by learning and upskilling experts at Degreed. After completing the questionnaire, the results “mapped” personalized recommendations with hand-picked resources, depending where you and/or your company is at in their Upskilling Journey.
2021 Finalist - Campaign of the Year, PR Daily’s Content Marketing Awards: (link)
LinkedIn Carousel Ad Example
Email Banners Based on Quiz Results
KUER Hoodie Design
I was humbled to find out that out of 150 submissions, my hoodie design was chosen for the KUER (NPR Utah) fall fundraising design competition.
Press Release ➦ Visit
