Marketing
How the Workforce Learns, Degreed
Content Marketing Report
Responsibilities included creation of the report’s identity, the layout of all 40 pages, data visualization, as well as promotional material for webinars, emails, paid ads, and organic social posts.
With the responses from 1,262 managers and 1,238 non-managers in eight countries, this report provides an in-depth analysis of how real people are learning today. Armed with “how” today’s workforce learns, the report identifies four fundamental strategies to catalyze business growth: Accessibility, Motivation, Variety, and Collaboration.
Click any image below to view the featured spreads in a full-screen gallery:
The Buyer’s Guide to Talent Development Technology, Degreed
Content Marketing Guidebook
Responsibilities included photoshoot concepting, layout of pages, as well as promotional material for emails, paid ads, and organic social posts. Photos by Chad Kirkland at Commonwealth Studios.
This guide aimed to help prospective buyers gain a better understanding of talent and upskilling software in the marketplace. The piece outlines 5 specific rules to follow on the buying journey. With the nature of this piece being linear and step-based, we partnered with Sunset Studios SLC (FKA Commonwealth Studios) for a custom photoshoot that would help illustrate each point along the way.
Click any image below to view the featured spreads in a full-screen gallery:
Degreed’s Upskilling Strategy Audit
This interactive content marketing campaign was built with a set of questions curated by learning and upskilling experts at Degreed. After completing the questionnaire, the results “mapped” personalized recommendations with hand-picked resources, depending where you and/or your company is at in their Upskilling Journey.
2021 Finalist - Campaign of the Year, PR Daily’s Content Marketing Awards: (link)
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Webpages
Marketing Webpages
Responsibilities included the utilization of existing components to create new webpages for Degreed’s site (desktop and mobile). Pages include: Degreed Diversity, Extended Enterprise, and State of Skills landing page.
Degreed Diversity, Inclusion, and Belonging — https://explore.degreed.com/diversity
Degreed Extended Enterprise — https://explore.degreed.com/extended
Degreed State of Skills 2021 — https://stateofskills.degreed.com/
Site design based on original report identity by Amber Mott
2021 Finalist - Global Media Relations Campaign, Ragan Awards (link)
Degreed Blog
https://degreed.com/experience/blog/
Responsibilities included conceptualization and creation of thumbnails, in-post support graphics, and promotional images for email and social. Each post design utilized brand photography or illustrations (bespoke and pre-existing). At times, a combination of photos and illustrations would be used to get more life out of the assets that had already been used once before.
Below are a handful of selects; click any image below to view the featured images in a full-screen gallery:
The Ultimate Skill Data Handbook, Degreed
Content Marketing Guidebook
Responsibilities included creation of the report’s look and feel, layout of pages, data visualization, as well as promotional material for emails, paid ads, and organic social posts. Character illustrations provided by Julian Burford.
This handbook teaches clients and prospects the basics of skill data by simplifying common terminology, providing use cases, and answering FAQs. It goes into detail about different types skill data, where skill data comes from, examples of how skill data can be used, and more. The goal of this design was to help demystify ✨data✨ and present the concepts in an illustrative/engaging way.
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Client Success Stories, Degreed
Case Study Template
Responsibilities included template creation, layout of pages, data visualization, as well as promotional material for emails and organic social posts.
After Degreed’s rebrand, the company needed a new template for their ongoing client case studies. The new template needed to be prioritized for digital viewing and serve both brands. The combination of illustrations, brand photography, and data from the client allowed each case study to fell tailored to the client’s relevant industry and allowed each report to still feel bespoke within the templated layouts.
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